A leadership unlearning programme
The world changed.
You haven't. Yet.
You've spent 15+ years building expertise. Most of what made you successful is now the thing holding you back. This unlearning programme strips it out and rebuilds you for what's coming.
Most AI programmes teach you tools. Leadership programmes teach you managment. Both miss the point. If you've been leading for 15+ years, your problem isn't about small improvements - It's that the instincts, playbooks, and patterns that got you here were built for a world that no longer exists.
You don't just need to learn AI - you need to unlearn what's in the way too.
What you'll leave with
This programme rebuilds experienced leaders for the AI era — whether you're transforming your current organisation or building something new.
Senior Leaders and Executives
- ✓
A new curiosity
New thinking, understanding & playbooks for the future
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Board-ready AI narrative
With a strategic vision and the fluency to back it up
- ✓
Clarity on what AI means for you
Your role, your business, your industry
- ✓
Real AI fluency
Hands-on experience with the tools — not as a chatbot, but as a leadership multiplier
- ✓
A private peer network
Senior leaders you can be honest with
Future Founders
- ✓
A new Mindset
New energy, instincts and understanding for the future
- ✓
A tested business concept
Not just an idea — a validated, pressure-tested venture
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A Vision for an AI world
Your business, network & customers
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Real AI fluency
Hands-on with the tools that matter — used to build, not just to chat
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A peer network that delivers
People actively helping each other build
The programme
12 weeks. Six sprints. Three streams: AI, leadership, entrepreneurialism.
Self: Who You Are and How You Lead
Before you can change systems, you must change yourself. Before you can build the future, you must unlearn the professional identity that’s holding you captive.
What we unlearn:
Systems: How Organisations Actually Work
The organisational apparatus built for the scale era doesn’t solve complexity anymore. It creates it. This sprint is about understanding how control structures kill adaptability.
What we unlearn:
Possibility: What You’re Actually Capable Of
Once you’ve unlearned the limits of your own identity and the inevitability of your organisation’s structure, a new landscape appears. This sprint recognises that judgement, not knowledge, is scarce.
What we unlearn:
Future: How to Lead Change When No One Has Answers
There is no future state. There is only continuous change, learning, and communication. The leader’s job is to sense, adapt, and communicate continuously at speed.
What we unlearn:
Apply: Put Your Unlearnings to Work
Choose and complete a dedicated challenge to apply these unlearnings to a gear shift in the way you think and lead.
Consolidate: Lock In the Change
Discuss, critique, share findings and lessons. Prepare plans and actions for the next 12 months to mitigate relapse.
Everything you get
12-week programme
Three streams: AI, leadership, entrepreneurialism. Self-paced content, exercises, and reflections.
Weekly live workshops
90 minutes with us and guest practitioners. Not lectures. Working sessions.
Small-group coaching
Small, deliberately composed groups. Fortnightly. Your real problems, honest guidance.
Hands-on AI training
From prompting to multi-agent systems. You’ll build things, not just discuss them.
Frameworks & playbooks
Downloadable, rewatchable. Bring them into your boardroom.
Private community
A carefully curated group of experienced leaders. Hosted discussions, not a ghost-town Slack.
Guest practitioners
Founders, execs, and technologists building in the AI era now.
Ad-hoc access to us
Questions between sessions. A board presentation to pressure-test. We’re there.
12 months of access
After the intensive, you keep everything: content, community, new material, alumni events.
Balancing commitment with real lives
A 12-week programme, a full 12 months of platform access. 6–10 hours per week during the programme. Lighter after that. Here's a typical week:
Built by practitioners, not professors
Alex Jones
Co-founder | Founder, nowhereland
20 years in strategy, digital, and customer experience. Former MD and Head of Strategy at Accenture Song, advising C-suites across industries on leading through disruption. Left to build what he wished had existed.
LinkedIn
Andrew Beckley
Co-founder | Founder, hereasthere
25+ years leading business, product, and transformation across Europe, Americas & Africa. Scaled teams from 60 to 200+. Deeply involved in the last transformation, now building AI-first orgs. Mentor at Unreasonable, advising 10+ growth-stage companies.
LinkedIn45+ years between us helping the world's largest organisations navigate disruption. We've led teams of hundreds, advised C-suites, and seen what works when the ground shifts. We built this because the next wave needs a different kind of preparation.
The line
We are standing on it. On one side: the way things have been done for decades. On the other: a world that will look nothing like today.
AI is not a tool to learn. It is a mirror that reveals whether you are building the future or being consumed by it. Whether you are doing something real and worthwhile or not.
We built The Highway House for people who feel the ground moving beneath them. Who know that their job title, their business model, their industry is not guaranteed. And rather than freeze, they want to move first.
This is not a safe space for passive learning. There are no certificates to hang on a wall. There is work. There is discomfort. There will be transformation. If you are willing.
The investment
What people already pay: one week at a business school AI programme, £7,000–15,000. Twelve months of executive coaching, £10,000–30,000. A single day of a management consultant, £2,000–5,000.
£5,000 £2,500
12-week programme. 12 months of access. Everything included.
We priced it so you can invest in yourself without needing corporate sign-off. Monthly plans available at £450/month. Between roles? Talk to us.
FAQ
The intensive runs 12 weeks. Your membership runs 12 months. Community, content, and access continue the whole time.
No. We’re building AI-literate leaders, not engineers.
The cohort is the product. We design every group deliberately — the right mix of experience, perspective, and ambition so the people around you make you better.
Yes. At £5,000, this typically falls within discretionary L&D budgets. We provide invoicing for reimbursement.
No. This is for experienced professionals, typically 15+ years into their careers. The application process ensures that.
We’ll give you honest feedback. Some applicants suit a future cohort. Applying takes courage and we respect that.
Apply for 01
We design every cohort deliberately. The right people, the right mix. Tell us who you are and how you think.