An executive unlearning programme
The world changed.
You haven't. Yet.
You've spent 15+ years building expertise. Most of what made you successful is now the thing holding you back. This is a 12-week programme that strips out the assumptions, habits, and blind spots that experienced leaders can't see in themselves or their companies. This rebuilds you for what's coming.
Most AI programmes teach you tools. Leadership programmes teach you managment. That misses the point. If you've been leading for 15+ years, your problem isn't about small improvements. It's that the instincts, playbooks, and patterns that got you here were built for a world that no longer exists.
You don't need to learn more. You need to unlearn what's in the way.
Three doors. One destination.
Everyone enters from a different place. Your door shapes what we prioritise. You get access to everything.
Door 01
The Reset
For experienced professionals starting over
You’ve had a serious career and now the ground has shifted. You need more than a new job. You need a new business & operating system.
You'll leave with:
- A personal AI toolkit you use daily
- A new personal pitch for your next chapter
- A peer network actively helping each other
- Direct, ongoing access to two senior advisors. Not a chatbot. Us.
- A new business, tested. Not just an idea or a plan
In the past, you’d hire a career transition coach and get a handful of sessions. No AI training, no peer network, no help building anything.
Door 02
The Accelerator
For senior professionals stuck inside
You’re employed but plateaued. The organisation is slow, the politics are draining. You’ve got the experience. You need new tools and new thinking.
You'll leave with:
- A personal AI system saving you 5–10 hours a week
- A transformation proposal ready to present to leadership
- Sharpened executive communication and storytelling skills
- A strategic sounding board whenever you need it. Senior counsel, available directly.
- A way to create new business and new change at your company
In the past, your company would send you on a one-week executive programme. You’d get lectures, case studies, and a certificate and then go back to your day job.
Door 03
The Edge
For senior leaders and executives
You know AI is enormous. You don’t really understand it hands-on. You’re not sure what it means for your career, your authority, or your role. You’ve sat through the board presentations. You haven’t built anything. That gap is getting dangerous.
You'll leave with:
- Genuine hands-on AI fluency
- A clear view of what AI means for your role, business and industry
- A leadership development plan for the new era
- A private peer network of senior leaders you can be honest with
- Private access to two former MDs who’ve sat where you sit.
- A new vision, strategy and model you can defend in the boardroom
In the past, you’d hire an executive coach at £500–600 per session. A 12-month engagement would run £15,000–30,000. Most coaches can’t teach you the future.
Built by practitioners, not professors
Alex Jones
Co-founder | Founder, nowhereland
20 years in strategy, digital, and customer experience. Former MD and Head of Strategy at Accenture Song, advising C-suites across industries on leading through disruption. Left to build what he wished had existed.
LinkedIn
Andrew Beckley
Co-founder | Founder, hereasthere
25+ years leading business, product, and transformation across Europe, Americas & Africa. Scaled teams from 60 to 200+. Deeply involved in the last transformation, now building AI-first orgs. Mentor at Unreasonable, advising 10+ growth-stage companies.
LinkedIn45+ years between us helping the world's largest organisations navigate disruption. We've led teams of hundreds, advised C-suites, and seen what works when the ground shifts. We built this because the next wave needs a different kind of preparation.
Everything you get
12-week intensive
Three streams: AI, leadership, entrepreneurialism. Self-paced content, exercises, and reflections.
Weekly live workshops
90 minutes with us and guest practitioners. Not lectures. Working sessions.
Small-group coaching
Small, deliberately composed groups. Fortnightly. Your real problems, honest guidance.
Two residential intensives
2–3 days, face-to-face. Deep work and connection.
Hands-on AI training
From prompting to multi-agent systems. You’ll build things, not just discuss them.
Frameworks & playbooks
Downloadable, rewatchable. Bring them into your boardroom.
Private community
A carefully curated group of experienced leaders. Hosted discussions, not a ghost-town Slack.
Guest practitioners
Founders, execs, and technologists building in the AI era now.
Ad-hoc access to us
Questions between sessions. A board presentation to pressure-test. We’re there.
12 months of access
After the intensive, you keep everything: content, community, new material, alumni events.
The line
We are standing on it. On one side: the way things have been done for decades. On the other: a world that will look nothing like today.
AI is not a tool to learn. It is a mirror that reveals whether you are building the future or being consumed by it. Whether you are doing something real and worthwhile or not.
We built The Halfway House for people who feel the ground moving beneath them. Who know that their job title, their business model, their industry is not guaranteed. And rather than freeze, they want to move first.
This is not a safe space for passive learning. There are no certificates to hang on a wall. There is work. There is discomfort. There will be transformation. If you are willing.
The investment
What people already pay: one week at a business school AI programme, £7,000–15,000. Twelve months of executive coaching, £10,000–30,000. A single day of a management consultant, £2,000–5,000.
£5,000
12-week programme. 12 months of access. Everything included.
We priced it so you can invest in yourself without needing corporate sign-off. Monthly plans available at £450/month. Between roles? Talk to us.
Built for people with lives
A 12-week intensive, then 12 months of platform access. 6–10 hours per week during the programme. Lighter after that. Here's a typical week:
FAQ
The intensive runs 12 weeks. Your membership runs 12 months. Community, content, and access continue the whole time.
No. We’re building AI-literate leaders, not engineers.
The cohort is the product. We design every group deliberately — the right mix of experience, perspective, and ambition so the people around you make you better.
Yes. At £5,000, this typically falls within discretionary L&D budgets. We provide invoicing for reimbursement.
No. This is for experienced professionals, typically 15+ years into their careers. The application process ensures that.
We’ll give you honest feedback. Some applicants suit a future cohort. Applying takes courage and we respect that.
Apply for 01
We design every cohort deliberately. The right people, the right mix, close enough to challenge each other. Tell us who you are and why now.